The Four Cs of Digital Marketing Explained

The Four Cs of Digital Marketing Explained

Digital marketing is a complex field with many moving parts. At Made Simpler, we’ve broken it down into the 4 Cs of digital marketing: Content, Communication, Conversion, and Customer. These four pillars form the foundation of successful online marketing...
Inbound vs Growth Marketing: Which Strategy Wins?

Inbound vs Growth Marketing: Which Strategy Wins?

At Made Simpler, we’re often asked about the best marketing strategies for businesses. Two approaches that frequently come up are inbound marketing and growth marketing. While both strategies aim to attract and retain customers, they have distinct methodologies...
VP of Growth vs VP of Marketing: Key Differences

VP of Growth vs VP of Marketing: Key Differences

In the fast-paced world of business growth, understanding key leadership roles is essential. At Made Simpler, we often get asked about the differences between a VP of Growth and a VP of Marketing. These two positions, while seemingly similar, have distinct...
Crafting Irresistible Content Marketing Headlines

Crafting Irresistible Content Marketing Headlines

Headlines can make or break your content marketing efforts. They’re the first thing readers see, and they determine whether your audience will engage with your content or scroll past it. At Made Simpler, we know that crafting content marketing headlines is both...