Be the Better

Growth without ego. Competing without cruelty.
Leading without leaving others behind.

Our North Star

"You can have everything in life you want if you will just help enough other people get what they want." — Zig Ziglar

We believe the world doesn’t need more noise — it needs better builders. Be the Better is our north star. It’s how we lead, work, and grow. It’s the commitment to build what lifts people up, not what tears them down.

At Made Simpler, we don’t measure greatness by how hard we hit — we measure it by how much we lift. Be the Better is not about winning at all costs. It’s about winning the right way.

Our Principles

The Be the Better Mindset

Nine principles that guide everything we do.

Growth Over Ego

Excellence isn't a destination. It's a discipline. Ego says "I've arrived." Growth says "I'm still learning." We stay teachable, curious, and willing to be challenged.

Humility

We recognize that everyone — regardless of title, background, or experience — has something to teach us. We listen before we lead and stay open to new ideas.

Kindness

Kindness is strength. We choose respect over reaction.We debate ideas, not people. Every conversation is a chance to build trust.

Inclusion

Everyone belongs here. We celebrate diversity of background, belief, andperspective. Hate, bias, or division have no place at Made Simpler — ever.

Be a Builder

Builders find ways forward. We create more than we criticize, and we critique only to improve. If it tears down, we don't do it. If it builds up, we go all in.

Better Together

Collaboration beats competition — inside and outside our walls. When one of us wins, we all rise. We share freely, teach generously, and celebrate team growth.

Teach Forward

Expertise carries responsibility. We mentor generously, document what works, and make learning contagious. The more we teach, the faster we all grow.

Growth Through Support

We replace punishment with partnership. When someone struggles, we lean in — with mentorship, not discipline. Accountability and empathy are partners.

Doing Right by People

We tell clients what they need, not what's easiest to sell. We choose long- term trust over short-term profit. We walk away from work that compromises our values.

The Be the Better Test

Does this build or burn?

That's the question we ask before every decision, project, or partnership. If it builds people, systems, or integrity — it's Be the Better. If it burns trust, dignity, or opportunity — it's not.

Simple. Powerful. Always true.

The Manifesto

Be the Better Movement

The world's gotten loud. Everyone's shouting, no one's listening.

Lost between the noise and the numbers, the people who build — the ones who care — fell behind. Not because their product wasn't good enough. They were trying. Fighting. Struggling. But the system was never built for them.

Big companies move slower, but they hit with power. They have teams for their teams. Their tools have tools. And when the world changes, they buy their way back on track — whatever it takes.

You don't have that luxury.

Your customers love your product. So you pivot. You test. You adapt. You put on another hat. Because you have to keep up.

You're not the problem. You're the proof that better still exists.

Being better isn't about being louder. It's not about tearing others down to rise up. It's about building stronger, simpler, fairer systems — and lifting others as you climb.

Because better is a choice.

It's how you compete without cruelty. It's how you fight back without losing your integrity.

At Made Simpler, we don't just root for the underdog. We build with them.

We give them the same tools, tech, and strategy their biggest competitors use — for a fraction of the cost.

We believe small teams can do big things. We believe kindness scales. We believe better still wins.

So keep building. Keep believing. Keep being the one who proves the giants wrong.

Be the Better.

Because strength isn't how hard you hit — it's how much you lift.

Giving Back

Be the Better Business Scholarship

We don't just talk about lifting others — we invest in builders who share our mission.

Supporting Underdogs Who Build

Be the Better doesn't stop at our walls. Through the Be the Better Business Scholarship, we invest in emerging businesses and builders who embody our values — those punching above their weight, choosing the right path over the easy one, and building systems that lift others.